Lee Carter
Partner
New York City
Lee Carter is a Partner at BPI, where she leads the development of the firm’s Message Intelligence and Predictive Communications capabilities. She is a nationally recognized communications strategist, public opinion expert, author and television commentator.
For more than two decades, Lee has helped leaders understand why people believe what they believe, how language shapes decisions and what makes messages persuade or fail. Her work connects audience intelligence, behavioral science and strategic storytelling to business results.
She advises CEOs, chief communications officers, chief marketing officers and senior leadership teams on predictive message intelligence, brand and corporate narrative strategy, marketing and persuasion effectiveness, reputation, executive positioning, stakeholder engagement and high-stakes issues and crisis preparedness.
Before joining BPI, Lee founded Carter Intelligence Group, where she developed Predictive Comms™, an approach to anticipating audience reaction before messages enter the public conversation. Previously, she served as President and Partner at maslansky + partners, advising leading organizations across industries and international markets, including healthcare and pharmaceuticals.
Lee is the author of Persuasion: Convincing Others When Facts Don’t Seem to Matter and a frequent Fox News commentator on public opinion, voter sentiment, political messaging and cultural trends. She has also appeared on CNN and NewsNation.
