We map the circles of influence around the precise individuals critical to your campaign and target them wherever they read, watch, follow or consume information.

How precise are we? In the US, we know…

• How many policymakers watch Bret Baier but not Jesse Watters
  
• What reality TV shows policy officials watch the most
  
• The top newsletters read by C-suite executives

Navigate the communications landscape confidently with ChangeOS, our AI-driven analysis of how to prepare for and respond to emerging threats based on a deeper understanding of which news and content *actually* shifts opinion — and what you can ignore.

Learn more about ChangeOS. We can help you stay ahead of the competition by understanding:

• How much a viral TikTok changed perception of your brand
• The number of people who read the Financial Times exclusive about your recent announcement
• How much your competitors are spending on which newsletter ads

When you need to shift opinion or spur action, we identify the levers of persuasion that move your audience through research that uncovers the links between values, opinion, behavior, and media consumption.

We build campaigns that:

• Strengthen employer brand with one of the most important audiences — your workforce
• Defend global brands against coordinated misinformation attacks
• Establish a company's commitment to communities during a crisis
  

We deploy media plans based on real-world audience data. Our approach isn’t 360-degree saturation, it’s precision matching message to media to audience.

How we break through:

• Know what people actually consume, not what they say they do with data clean rooms with some of the largest US publishers
• Find them wherever they are with the ability to put 2x more media on-target than traditional methods.
• Show up with content that fits — partnerships, influencers, and formats that are natural, not shoehorned nor generic

We measure outcomes, not just impressions. We go beyond clicks, likes, and shares to track how your campaigns drive impact on the dimensions that matter most.

For each campaign, we can measure:

• How much your campaign shifted your favorability
• What kinds of stakeholders are persuaded by your campaign
• The ROI of your persuasion campaign