Shape culture
Indra Nooyi: Performance with purpose
After building her a cross-channel social presence to match her offline clout, we helped Indra Nooyi revise her digital playbook for her post-CEO chapter.
Our goal was to continue elevating Indra’s presence in a way that honored the impact she made during her 12-year tenure at PepsiCo and while expanding her reputation beyond the company’s moniker.
We also supported the launch of Indra’s memoir, My Life in Full — tapping into a following of +1.5M across LinkedIn, Facebook, Instagram, Twitter, and Goodreads that we built together over four years. Today, we’re leveraging Indra’s channels to action on a content strategy that elevates the central message in Indra’s story: that improving company and community support for young family builders will unleash the economy’s full potential.
We also supported the launch of Indra’s memoir, My Life in Full — tapping into a following of +1.5M across LinkedIn, Facebook, Instagram, Twitter, and Goodreads that we built together over four years. Today, we’re leveraging Indra’s channels to action on a content strategy that elevates the central message in Indra’s story: that improving company and community support for young family builders will unleash the economy’s full potential.
Outcomes
We helped transform Indra’s social media presence from virtually inactive to one with a steady posting cadence that was driving high engagement rates and growing her following.
During our partnership, Indra’s following grew 530% year-over-year. We expanded Indra’s presence to two new platforms and surpassed 1M followers on LinkedIn, representing a 114% increase in her organic following from the CEO transition and a 1,251% increase from the start of our partnership.
Indra was named to LinkedIn’s Top Voices list of U.S. Influencers.
In collaboration with a global publishing, press, and events team, our efforts helped propel My Life in Full onto The New York Times bestseller list and Amazon's Editor's Picks just one week after publication.
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