Will Schoeffler
Director
New York City
Will Schoeffler is a Director at Bully Pulpit International (BPI), where he leads integrated paid media strategies for Fortune 100 companies. He specializes in helping world-class brands navigate complex public affairs landscapes, strengthen and protect their reputations, and make measurable improvements in their favorability.
Having started his career at BPI, Will has played a pivotal role in the firm’s evolution since he joined in 2017. He has helped drive several of the agency’s most consequential paid media programs across both major Political and Corporate clients during his time at BPI.
Will graduated from UNC Chapel Hill with a B.A. in Journalism and Mass Communications and lives in Brooklyn, NY. Outside of the office, he translates his passion for strategy into the world of competitive gaming. He competes around the globe in the Pokémon Trading Card Game, including qualifying for the Pokémon World Championships.
