Vania López Castillo
Director, Media
Vania López Castillo is a Media Director at Bully Pulpit International (BPI). She began her career leading consumer brand sponsorship platforms for major events in Chicago, honing her skills in strategic planning and execution. Vania then advanced her expertise at Publicis Groupe, where she developed and executed omnichannel advertising campaigns for tech, pharmaceutical, sports, and food and beverage brands. Her work not only generated significant market share growth for her clients but also established her as a trusted consultant on audience conceptualization and core identity.
With the public affairs and political sectors increasingly recognizing the power of omnichannel media campaigns, Vania has emerged as a thought leader in this space. She has provided strategic direction for numerous innovative public affairs and political campaigns, with large companies frequently seeking her expertise to enhance their civic outreach and persuasion efforts targeting key policymakers. Vania has also designed and executed national and local health care awareness campaigns, addressing issues from equity to mental health.
During the 2022 midterms, Vania played a pivotal role in multiple swing states by strategically deploying campaign resources to maximize impact. This year, she will be leading campaigns for the 2024 presidential election. Her ability to navigate complex political landscapes has made her a sought-after advisor for local businesses and non-profits in Chicago.
As a former speaker for the American Association of Political Consultants, Vania shares her insights and expertise with a wider audience and regularly attends events representing BPI, making her an industry leader. A proud Chicagoan, Vania holds a degree from Northeastern Illinois University and continues to grow her roots in the city with her family.