Change policy

Nuclear Energy Institute: Re-energize US nuclear policy

Bully-Pulpit-International_Nuclear-Energy-Institute-Case-Study

BPI has worked on reframing nuclear as a key clean energy source since the Fukushima disaster.

We partnered with the Nuclear Energy Institute to improve nuclear energy’s perception among D.C. policymakers and influencers, specifically by promoting one of nuclear energy’s chief benefits: it’s a virtually carbon-free energy source and therefore critical in the effort to lower global emissions. Our campaign successfully moved nuclear to the dawn of a new era for the sector: a leading source of carbon-free energy, in the same category as wind, solar, and hydroelectric.

Outcomes

We achieved consistent positive attitudinal shifts among DC elites and policy influencers.
The first new nuclear reactors built in the U.S. in a generation are now commercially active.

Awards

PR News Digital Marketing Campaign: Honorable Mention
Gold Telly Award
PR Daily’s Best Public Affairs Campaign: Honorable Mention
Internet Advertising Awards: Best Energy Ad

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