Convene changemakers

Strava: Connect global athletes

BPI serves as the UK communications partner for Strava, the leading digital community for active people with over 150 million athletes across 185 countries.

Our work helps position the brand as a leader at the intersection of tech, sport, and culture through always-on media support, CEO and leadership visibility, product storytelling, and major campaigns like Year in Sport. We also drive awareness of Strava Metro, a key initiative that shares anonymized community data with city planners to improve infrastructure for cyclists and pedestrians.

Our efforts have helped elevate Strava’s business growth narrative, deepen media relationships in key markets, and expand the brand’s presence during major global sporting moments.

Outcomes

Delivered high-impact coverage across leading outlets including Bloomberg, BBC, TechCrunch, and The Independent.

Organized European press tour with CEO Michael Martin and senior US leadership, securing top-tier interviews and speaking engagements at London Tech Week.

Positioned Strava as a thought leader on active travel, urban infrastructure, and women’s safety in sport.

Led consumer-facing campaigns around the Tour de France, London Marathon, and Year in Sport – Strava’s flagship data report.

Led the strategic media campaign around Strava’s first UK acquisition – training app Runna – landing an exclusive in The Times and a CNBC Squawk Box studio interview with the CEO.