BPI acquires Propper Daley to create change through culture-first strategies

Bully Pulpit International (BPI) today announced the acquisition of Propper Daley, a culture-first impact agency that collaborates with brands, philanthropies, advocacy organizations, and individuals to drive meaningful change. Today’s landscape requires a deep understanding of both cultural influence and modern public affairs. Together, BPI and Propper Daley create a first-of-its-kind agency that brings together the best of both, combined with incisive strategy, compelling messaging, and tactical expertise.

Changemaking organizations and leaders require a new model that moves upstream of politics to bring people together. The best path to that is through culture — leveraging innovative partnerships and trusted cultural influencers to engage audiences wherever they are to create a lasting impact. This critical culture-first dimension is where Propper Daley excels. Their track record includes accelerating change on behalf of Waymo, the W.K. Kellogg Foundation, John Legend, and more. BPI’s award-winning, fully integrated offering will be further enhanced by Propper Daley’s culture-driven strategies, innovative partnerships, events and convenings, and network of influencers and surrogates.

“Impact can’t be achieved through policy and traditional advocacy alone — changing culture is the way forward,” said BPI President Andrew Bleeker. “An effective campaign combines the best of communications and marketing with the power of influence, partnerships, and creators of culture, which is exactly what Propper Daley brings to the table. We’re thrilled to welcome them to the team.”

Propper Daley will transition to the BPI brand immediately, and the team will integrate into BPI’s US organizational structure. BPI’s transatlantic offering, including in-house measurement, creative, and paid media, will enable Propper Daley to scale their innovative, culturally-driven strategy and programs. BPI’s campaigns will be further enhanced by Propper Daley’s culture-first strategies, innovative partnerships, and network of creators of culture. Together, BPI’s international team has the ability to deeply understand an issue and develop impactful programs, along with meaningful partnerships with leaders and organizations doing the work.

“Creating real change in today’s complex world requires blending strategic rigor with creative and cultural influence, the right brain with the left. Yet, the solutions often remain too siloed,” said Propper Daley President Greg Propper. “With BPI, we’re excited to be able to offer an approach that combines all of those pieces into seamless, measurable offerings that reflect how change actually happens.”

With the acquisition, BPI expands into two key US markets: Los Angeles, doubling the agency’s west coast presence, and Miami. Propper Daley’s best-in-class entertainment philanthropy practice will continue to operate as Propper Daley BPI, joining BOLDT BPI, Message House BPI, and Seven Hills BPI as part of the BPI Group. The entire transatlantic team now includes more than 350 communications, creative, measurement, and media professionals across six countries and 14 offices.