Becca Johnson
Director, Media Planning
Becca Johnson is a Media Planning Director at Bully Pulpit International (BPI). Her expertise and background lie in holistic media planning for Direct Response clients across various industries, with a focus on paid media strategy, execution, optimizations/testing, and comprehensive reporting.
Becca has extensive experience in paid search, paid social, programmatic display/CTV, and publication placements, ensuring that campaigns are effective, data-driven, and aligned with business goals.
With over 13 years of experience in digital marketing, Becca has worked on both the agency and corporate sides of the business. While she began her career in luxury e-commerce, a majority of Becca’s career thus far has been focused on leading strategy for direct response and lead generation campaigns across sectors such as real estate, healthcare, tourism, education, and non-profits.
Becca is a proud graduate of the University of Arkansas (Woo Pig!) and currently lives in Fort Worth, TX.