Win elections
Georgia Election: Take back the Senate
With control of the U.S. Senate on the line, we worked with the Democratic Senatorial Campaign Committee as well as the campaigns for Raphael Warnock and Jon Ossoff to mobilize key Georgia voters.
While traditional digital turnout programs hammer home dates and voting information to target voters, we knew we couldn’t simply take Georgia’s votes for granted. We developed a motivational ad campaign using the best of our digital persuasion techniques to mobilize voters.
Our tech and measurement capabilities helped us discover that our advertising had the highest impact with African American voters in rural and suburban precincts — so we were able to direct the rest of our advertising investment to serving these voters ads that evidence was showing was significantly increasing turnout. On election night, this exact voting cohort showed up in historic numbers to send Senators Warnock and Ossoff to Washington, D.C.
Our tech and measurement capabilities helped us discover that our advertising had the highest impact with African American voters in rural and suburban precincts — so we were able to direct the rest of our advertising investment to serving these voters ads that evidence was showing was significantly increasing turnout. On election night, this exact voting cohort showed up in historic numbers to send Senators Warnock and Ossoff to Washington, D.C.
Outcomes
Democrats won both seats, by slim margins, and retook a majority of the Senate, leading to the passage of historic legislation, including: The Bipartisan Infrastructure Act, The CHIPS and Science Act, and The Inflation Reduction Act.
Over five weeks, we reached 1.5MM Democratic voters, ran on 9 different high impact platforms such as Hulu and Roku, and drove over 200k polling place lookups.
Our early vote analysis found that both of our ads increased absentee requests by 1.3%, and one increased participation in early voting by 0.2%
See more
Nuclear Energy Institute: Re-energize US nuclear policy
Humane World for Animals: End trophy hunting imports
Ad Council: Fight vaccine skepticism
