BPI strengthens transatlantic corporate affairs offer with acquisition of 365 Sherpas

Bully Pulpit International (BPI) today announced the acquisition of 365 Sherpas, named Germany’s Communications Consultancy of the Year 2025 (PR Report Awards) and one of the country’s most recognised corporate affairs and strategic communications consultancies, joining forces to strengthen its transatlantic corporate affairs offer. The transaction brings together two firms with a shared focus on advising organizations operating in increasingly politicized markets — and reflects a broader shift in how economic, political and regulatory decisions are shaped across multiple centers of power. This demonstrates significant growth momentum for BPI following the appointment of Jo-ann Robertson as European President, and the successful integration of BOLDT, Seven Hills, and Message House.

A consultancy built for a changing environment

From artificial intelligence and energy policy to trade, security and digital markets, the most consequential decisions are no longer made in a single capital, but across Berlin, Brussels, London and Washington. For companies and institutions, this means that corporate affairs is no longer a supporting function. It is becoming a core leadership capability. The combination of BPI and 365 Sherpas is designed for this environment — integrating high‑stakes strategic counsel, modern integrated campaigning, creative execution and genuinely proprietary intelligence – into one coordinated transatlantic model.

Germany as a central European anchor

Germany is now BPI’s third-largest global market and a central anchor within its European structure. The combination significantly strengthens the Berlin–Brussels corridor, connecting German political dynamics with EU regulatory processes and broader transatlantic developments.

Leadership and entrepreneurial continuity

The 365 Sherpas leadership team — founder and Executive Chairman Cornelius Winter, CEO Jan Böttger and Chief Growth Officer Dr. Daniel Wixforth — remains fully in place and joins the BPI European leadership team as Partners (with Winter also joining the Global executive leadership team), playing a central role in shaping the firm’s strategy. As part of the transaction, Cornelius Winter, Jan Böttger and Dr. Daniel Wixforth become shareholders in BPI — continuing their entrepreneurial journey and committing to the long-term development of the combined firm.

Ferdinand Sacksofsky and Jan Töpfer, BOLDT BPI’s leadership team in Germany, will play an important leadership role in the new integrated firm alongside Antonia Meyer-Özel, Charlotte Sievers and Florian Teipel from 365 Sherpas. BOLDT BPI Germany will integrate with 365 Sherpas Germany, which will rebrand as 365 Sherpas BPI, and 365 Sherpas Brussels will integrate into BOLDT BPI Brussels with immediate effect.

Integrated model with creative capability

BPI has also entered into an exclusive strategic partnership with Hirschen Group, one of Germany’s leading independent creative agencies. This partnership is designed to integrate creative execution more closely with strategic advisory and campaign development, reflecting the growing convergence of policy, communications and media.

Leadership perspectives

Andrew Bleeker, CEO of Bully Pulpit International:

“The saying that ‘all roads lead to Rome’ is outdated. The more time we spend navigating transatlantic policy, the more all roads today lead to Berlin.

We really studied the German market and couldn’t be happier to introduce our clients to the Sherpas’ team. Germany is now our third‑largest global market and a central anchor in European expansion — not just because of its economic weight, but because the defining regulatory and political questions of the next decade are being shaped in Berlin and Brussels as much as in Washington.”

Cornelius Winter, Executive Chairman and Founder of 365 Sherpas:

“The boundary between political and economic risk has effectively disappeared. Organizations that understand this need partners who are at home in both worlds — and able to act in real time as situations evolve.

‘Connecting worlds’ has been our ambition since we started in a Berlin courtyard in 2013. We meant politics and business. Berlin and Brussels. Strategy and campaign. With BPI, we mean all of that — and Washington and London as well. The questions our clients face no longer have national answers. What doesn’t change: the team, the standards, the independence of judgement. What changes: the radius.

And the fact that we are not just joining this firm — we are becoming shareholders. That, for us, is the difference between a step and a commitment.”

Jeremy Galbraith, CEO BPI Europe:

“I am proud of the growth of BOLDT BPI in Germany under Ferdi’s leadership and the integration with 365 Sherpas will only accelerate that success. We will also strengthen our Brussels offer with Reimund Simon joining the leadership team. Our ambition doesn’t stop here. With BOLDT, Seven Hills, Message House, and now 365 Sherpas under one umbrella, BPI Europe is setting new standards for advising organizations facing complex challenges and creating bigger opportunities for our clients and people across Europe. We continue to focus on our European expansion ambitions, and you should expect more acquisitions in the future.”

A changing advisory landscape

The move reflects a broader shift in the corporate and public affairs market: away from fragmented advisory services towards integrated models that combine strategy, policy, communications and execution.

It is a shift driven not by consolidation, but by the increasing complexity of the environment in which organizations operate.