Tara Zafar
Director, Marketing & Content
Washington, DC
Tara Zafar is Marketing & Content Director at Bully Pulpit International (BPI), where she leads marketing and content strategy to strengthen the firm’s brand, elevate its thought leadership, and expand its visibility across key markets. She works closely with leadership and teams across the firm’s global network to translate expertise into compelling narratives, strategic campaigns, and initiatives that support business growth.
Prior to joining BPI, Tara served as Director of Strategic Marketing at Avoq, where she oversaw brand positioning, executive visibility, thought leadership, and business development marketing. She played a key role in the firm’s rebrand following the merger of Subject Matter and Kivvit, helping establish a unified brand identity and market presence.
Previously, Tara spent nearly five years at Edelman, supporting U.S. marketing and business development initiatives, including executive positioning, proprietary research, thought leadership, and new business strategy.
Tara holds a bachelor’s degree in Business Management from Emmanuel College in Boston.Outside of work, Tara lives in Washington, D.C., with her sister, Nina, and their two cats, Cashew and Phoebe.
