Transform from within

The importance of belonging

EY

 

Services we provided:

  • Creative Platform Development

  • Research

  • Social Strategy and Marketing

As a professional services firm, EY is fundamentally about people. They are able to win consistently in a crowded and competitive market if they can hire and retain the best talent.

EY has been a real market leader — investing in their people and innovative policies. But these separate programs needed to be more than the sum of their parts for EY to stay competitive in the talent market. They needed a single platform to coalesce and elevate the efforts they were making to support their workforce.

As BPI dug in, we noticed that diversity has too often become about fulfilling quotas, while inclusion is seen as simply inviting everyone to participate.

Belonging is truly valuing each person for all aspects of who they are and empowering them to contribute. When people are seen and valued for their many differences, they feel a part of something greater.

That’s why BPI built the Belonging platform for EY. From displays in company elevators to social media content, Belonging supports all of EY’s efforts in employee investment and DE&I.

Outcomes

  • BPI supported the launch and execution of EY’s Belonging platform, which the brand continues to use today.